Research
We have undertaken a wide range of research based projects. This covers both primary and secondary work.
Primary research includes qualitative and quantitative methods.
- Face to face and telephone based interviews with senior executives.
- Focus groups to explore issues affecting multiple businesses or staff spread across the same organisation.
- Online, telephone and web-based surveys. Undertaken to Market Research Society standards.
Secondary research.
- Extraction of National Statistics or other data sources.
- Reviews of published material including annual reports, government policy, and specialist reports.
- Web based searches.
All our research is practical and designed to meet ‘so what’ tests. For example our research must have a purpose and enable clients to make more informed decisions.
